5.1

Understanding the nature and purpose of campaigns!

My example of an already existing campaign would be about Children and Need.

This is because Children and Need is a very good example of a campaign, it has been introduced since 1927. This campaign is one of the most popular organizations of campaigns, it happens in the middle of November every year.  This campaign is showing how successful it is been so far over the years as it is still running today.

The main messages or ideas behind the campaign.

The main messages behind this event are that this campaign supports unfortunate children all around the world. They do this by raising money in different ways or simply donating money to there local bank,t.v, online and the phone.

The target audience of the campaign.

The main target audience of this certain campaign would most probably be parents with children of their own, and maybe children themselves as they see unfortunate children and would like to help those less unfortunate then themselves.

- Another of the target audiences would be schools as they have many pupils in the school, that help raise money for children in need by doing all sorts of things like: Bringing in money for wearing non-school uniform, all a pudsey the bear cake sale, which is one of the favourites which happened at my middle school which was Robert Kett Junior.

The strategy of the campaign and the methods used to reach the target audience.

As a  strategy they use to promote they campaign they use a television programme which start early evening and runs throughout the evening to early hours of the morning. On this programme the people watching it are shown short clips of unfortunate children and there backgrounds, music-people singing live, and key speakers throughout the night and many other things are taken place throughout the programme.

- Another strategy they use to promate there campaign, is a mascot called pudsey bear, this then connects with the children who are watching, and is a very good way to put your campaign across even further, this started in 1985.

The success of the campaign in achieving its aims.

The 2009 appeal was a fantastic success raising a record breaking £39 million, this is already starting to make a massive difference to those poor less unfortuante children around the world, which is a great achievement from the target auidences who help this cause in the ways they do this.